CREATIVE PROCESS
STORYBOARD
PROJECT TYPE
Motion Art Direction
LOCATION
France
AGENCY
HOMERUN (formerly Rosbeef!)
CLIENT
1664
PHOTOGRAPHER
Manu Fauque
RESPONSIBILITIES
• Adaptation of key visuals across multiple digital and motion formats
• Art direction for animated campaign assets, including social ads
• Development of motion sequences using artist-designed elements
• Alignment of animation tone with the infrared photographic universe
• Collaboration with designers and producers on asset declinations
IMPACT
• Reinforced the coherence of the renewed visual identity across platforms
• Delivered motion content that supported the national 360 rollout
• Helped translate a complex print and artist-driven universe into dynamic digital formats
• Contributed to a consistent brand presence across OOH, social, and POS materials
CASE STUDY
1664
À LA FRENCH
The 1664 “À la French” campaign introduced a renewed visual world built around infrared photography, bold tricolour accents, and collaborations with contemporary French artists. The creative celebrated the energy of service culture, spotlighting bartenders and servers from 1664 venues, while rolling out an expanded identity across prints, motion, and in-store materials. I contributed to the adaptation of this universe across digital touchpoints, shaping the motion language of the social ads and ensuring visual continuity with the campaign’s new graphic territory.
