CREATIVE PROCESS
STORYBOARD

1664
x CASTELBAJAC
This project centered on a special collaboration between 1664 and Jean-Charles de Castelbajac, who created a celebratory poster inspired by the idea of 1664 and King Louis the Sun God. His artwork imagined the iconic blue bottle floating in a surreal sky of drifting clouds. The client needed this poster translated into a social animation, so I expanded the visual world he sketched. I took the cloud motif and transformed it into a poetic mobile that slowly rotates around the bottle, creating a sense of movement, elevation, and reveal. The animation builds toward the final moment where the full Castelbajac poster appears, tying the digital piece back to the artist's original vision.

PROJECT TYPE
Motion Art Direction
LOCATION
France
AGENCY
HOMERUN (formerly Rosbeef!)
CLIENT
1664

RESPONSIBILITIES
• Interpreted the artist’s poster artwork and extended the concept into motion
• Designed the full visual direction for the social animation
• Created a cloud mobile system inspired by the original illustration
• Built story flow leading to the poster reveal
• Managed animation production and ensured fidelity to brand and artist
IMPACT
• Delivered a social ad that elevated the artwork rather than simply reproducing it
• Enhanced the brand universe by expanding Castelbajac’s sky concept
• Created a visually memorable asset that aligned 1664, the artist, and the campaign theme
• Strengthened brand perception through a refined artistic approach
