ADIDAS
X PHARRELL WILLIAMS
Don’t Be Quiet Please
Launched during the US Open, Don’t Be Quiet Please was a bold campaign encouraging youth self-expression through sport and style, merging performance, protest, and culture through a court-side experience led by Pharrell Williams and Adidas.
PROJECT TYPE
Graphic Design
Object Design
LOCATION
New York City
AGENCY
Johannes Leonardo
CLIENT
Adidas Originals
AWARDS
Clio Awards : Silver (Fashion & Beauty), Silver (Sports)
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RESPONSIBILITIES
• Supported the creative team in the deployment of the campaign’s graphic identity across digital and physical touchpoints
• Designed the branded courtside chairs used in the activation space
• Assisted in adapting the visual system for spatial applications and experiential materials
IMPACT
• The campaign generated major cultural visibility for adidas Originals, aligning the brand with social impact messaging
• The chairs became a recognisable element of the installation, contributing to the campaign’s visual storytelling and media coverage
