ADIDAS
X OLYMPIQUE LYONNAIS
To celebrate Olympique Lyonnais’ move to the east of Lyon, Adidas partnered with the OL Fondation to transform a local multisport court into a vibrant community space. I led the visual concept development, creating an inclusive design that balanced creativity with technical constraints, including limited color options and simplified forms for outdoor application.
Working within these parameters, I designed a bold graphic system using geometric shapes and rhythmic compositions to activate the court and invite interaction. Color was employed deliberately to energize the space and create a sense of belonging, particularly for younger audiences and women.
PROJECT TYPE
Concept
Illustration
Art Direction
LOCATION
Lyon, France
CLIENT
Adidas & Olympique Lyonnais
RESPONSIBILITIES
• Led design concept and graphic system
• Adapted visuals for large-scale outdoor implementation
• Aligned direction with adidas and OL Fondation values
• Ensured accessibility and inclusivity through design choices
IMPACT
• The renovated court became a new neighborhood landmark,
widely covered by local press and social channels
• Reinforced adidas' and OL’s shared commitment to community
impact and inclusive sport
• Contributed to the broader Adidas x OL brand partnership,
which was renewed through 2029, in part due to successful
grassroots initiatives like this one
