ADIDAS X PARLAY
Run for the Oceans
Trust Stores
To promote Adidas’ global eco-initiative Run For The Oceans, we designed a disruptive in-store concept rooted in purpose: Trust Stores.
We transformed payment into participation. In our floating stores in Paris, Lyon, and Bordeaux, people could “buy” running gear by pledging to run against ocean plastic pollution. No cash, just commitment.
PROJECT TYPE
Art Direction
Retail activation
LOCATION
Lyon, Paris, Bordeaux
AGENCY
HOMERUN (formerly Rosbeef!)
CLIENT
Adidas
Parlay Run for the Oceans
AWARDS
Grand Prix Stratégies du Sport 2021 : Silver ex aequo (Design), Bronze ex aequo (CSR & Sport Communication, Major Causes), Gold ex aequo
(Customer Engagement)
Webby Awards 2023 (Nominee)
Shorty Awards (Finalist)
RESPONSIBILITIES
• visual and strategic development of the activation
• ensured the concept translated powerfully across design, retail, and social storytelling
IMPACT
• 1 in 4 people in France reached
• 244,583 participants (+34% vs previous year)
• 4.3 million km run = 43 million bottles collected
CASE STUDY
