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RESPONSIBILITIES

• Concept development and art direction

• Illustrator selection and briefing

• Animation oversight and integration

• Location scouting and creative production coordination

IMPACT

• Boosted brand affinity in the French creative market

• Demonstrated Adobe Creative Cloud’s storytelling potential

• Generated strong engagement across social platforms, creative press

PROJECT TYPE

Concept & Art Direction
Video Campaign : Web & Social

LOCATION

Paris, Lyon

AGENCY

HOMERUN (formerly Rosbeef!), Kings&Kongs

CLIENT

Adobe France

ADOBE PHOTOSHOP
Cafés Reimagined

To celebrate France’s creative heritage, we reimagined the iconic French café as a space for modern inspiration. The campaign spotlighted five French illustrators, each bringing to life their animated vision of a real café in Lyon, France transforming it into a living canvas of creativity.
 

I led the creative direction from start to finish: developing the concept, selecting the artists, briefing their illustrations, and overseeing animation integration. I also personally scouted the café location and worked closely with the director, production studio, and animators to ensure visual cohesion and cultural authenticity.
 

The campaign was built for web and social, positioning the Creative Cloud as an everyday companion for artistic expression. It served both
as a tribute to French artistic tradition and a showcase of Adobe’s tools in action, earning wide engagement across design and creative communities.

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