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AURA
Concept skincare brand merging scientific innovation with natural elegance. Developed a full visual identity system inspired by radiance, light refraction, and geometric symmetry to position the brand in the premium beauty space.
PROJECT TYPE
Art Direction
Brand Identity
Logo Design
Packaging Design
Print Design
Scenography
RESPONSIBILITIES
• Art direction from concept to execution
• Logo and bespoke wordmark design
• Packaging and campaign key visuals
• Scenography and retail environment design
IMPACT
• Built a full luxury beauty brand from scratch as a concept case study
•Positioned portfolio for high-end skincare, wellness, and conscious luxury sectors
•Demonstrated cross-disciplinary expertise across identity, packaging, spatial, and campaign design
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