GÉMO
Fall Campaign
Gémo’s fall collection explored the mood of a quiet seaside getaway. The campaign was photographed on Belle-Île-en-Mer, using the island’s rugged coastline, soft Atlantic light, and pockets of colorful architecture to build a calm, autumnal atmosphere. The visual universe blended cozy, layered fall dressing with a sense of escape and simplicity. I guided the entire creative process, ensuring that the imagery felt cohesive, warm, and aligned with the brand’s family-oriented identity.
PROJECT TYPE
Art Direction
LOCATION
France (shot on location in Belle-Île-en-Mer)
AGENCY
HOMERUN (formerly Rosbeef!)
CLIENT
Gémo
PHOTOGRAPHER
Manu Fauque
RESPONSIBILITIES
• Shaped the seasonal concept and visual narrative
• Selected models and collaborated closely with the photographer
• Directed all pre-production elements: moodboards, styling alignment, casting, and location planning
• Led on-set art direction on island location
• Oversaw post-production and ensured consistency across print, digital, and social formats
IMPACT
• Created a coherent fall visual world rooted in seaside calm and natural color
• Strengthened the brand’s seasonal storytelling through clear, atmospheric family imagery
• Ensured consistent quality from concept through final rollout across all deliverables
