Gémo’s full summer collection is built around accessible fashion for the whole family, with a focus on lightness, color, and everyday style. The campaign was shot on location in Mérida and Progreso in the Yucatán to anchor the season in warmth, movement, and a relaxed holiday spirit. I shaped the creative direction from initial concept to final delivery. I handled narrative development, casting, location selection, pre-production, on-set art direction, and post-production. My work ensured a coherent visual world across print, digital, and social formats, with images that feel sunlit, joyful, and true to the brand’s family-oriented identity.