Gémo’s holiday collection highlighted warmth, coziness, and festive family moments. The campaign was photographed inside a home in Bordeaux, using natural interiors, soft winter light, and intimate domestic scenes to shape a comfortable, celebratory atmosphere. The wardrobe centered on knitwear and cheerful Christmas sweaters, creating a visual world that felt warm, familiar, and seasonal. I oversaw the creative direction from the earliest concept through to final delivery, ensuring a coherent and inviting holiday narrative across all assets.