PROJECT TYPE
Art Direction
LOCATION
France (shot on location in Stockholm, Sweden)
AGENCY
HOMERUN (formerly Rosbeef!)
CLIENT
Gémo
PHOTOGRAPHER
Manu Fauque
RESPONSIBILITIES
• Developed the creative concept and seasonal narrative
• Selected models and coordinated closely with the photographer
• Managed full pre-production: moodboards, styling alignment, casting, location scouting, logistics
• Directed on-set art direction across multiple islands in the archipelago
• Oversaw post-production and ensured consistency across print, digital, and social formats
IMPACT
• Delivered a coherent winter visual world rooted in Scandinavian light and atmosphere
• Strengthened the brand’s seasonal storytelling through clear, family-focused imagery
• Ensured high-quality execution across all phases of production, resulting in consistent and elevated final assets
GÉMO
Winter Campaign
Gémo’s winter collection centers on warmth, comfort, and everyday functionality for the whole family. The campaign was photographed across the islands surrounding Stockholm, using the stark Nordic landscape, pale light, and blue winter skies to shape a crisp visual universe. The atmosphere balanced cold-weather realism with a soft, approachable mood that matched the brand’s accessible positioning. I shaped the entire creative process from concept to final assets, ensuring that the imagery felt cohesive, seasonal, and true to the brand’s family-oriented identity.