Developed a digital-first creative direction for La Bête’s social platforms, shaping a visual world that could thrive within the constraints of France’s alcohol laws. Since the brand couldn’t show real-life moments, people, or enjoyment, the identity leaned into tech codes, surreal effects, and playful distortion to spark attention without relying on lifestyle cues. I defined the full content strategy, built the editorial calendar, and crafted concepts that felt wild yet controlled. I supervised every stage of production for both photo and video, ensuring the visual universe stayed sharp, cohesive, and culturally relevant. The goal was clear: make La Bête feel cooler, more recognizable, and unmistakably distinct for a young national audience.