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NOCCIOLATA

Culinary & Food Social Media Content

A contemporary visual world for Nocciolata built around fresh color, clean composition, and a clear sense of appetite. The direction brings the chocolate spread into a younger, more social-first space, using crisp palettes, simple props, and tight framing to create images that feel sensorial and inviting. The work blends visual creation with concept thinking. Each post requires recipe ideas, usage moments, and small narrative hooks that make the product feel alive. The team is small and the budget modest, which places the full craft in my hands, from sourcing materials and building sets to directing the shoot and shaping the final images.

PROJECT TYPE

Art Direction

LOCATION

France

AGENCY

HOMERUN (formerly Rosbeef!)

CLIENT

Rigoni di Asiago

PHOTOGRAPHER

Julian Schlosser

RESPONSIBILITIES

• Art direction for the French social presence
• Concept development for visuals, recipes, and usage ideas
• Set design, prop sourcing, and material preparation
• Composition building and on-set direction with the photographer
• Photo editing, retouching, and controlled color refinement
• Content calendar structure and visual system development

IMPACT

• A fresh, colorful, gourmand identity that creates strong appetite appeal
• A modern, social-first aesthetic suited to younger audiences
• Elevated product desirability through precise styling and post-production
• A cohesive visual system that strengthens the brand’s presence across French digital channels

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