PROJECT TYPE
Art Direction
LOCATION
France
AGENCY
HOMERUN (formerly Rosbeef!)
CLIENT
Rigoni di Asiago
PHOTOGRAPHER
Julian Schlosser
RESPONSIBILITIES
• Art direction across the French social presence
• Concept development for visuals, recipes, and usage ideas
• Set design, prop sourcing, and preparation of all materials
• Composition building and on-set direction with the photographer
• Photo editing, retouching, and controlled color refinement
• Creation of the content calendar and overall visual system
IMPACT
• A colorful, appetizing visual identity grounded in artisanal codes
• Strong alignment with the brand’s heritage through illustrative and textural choices
• Higher product appeal through precise styling and consistent image craft
• A cohesive system that reinforces the brand’s presence across French digital channels
RIGONI DI ASIAGO
Culinary & Food Social Media Content
Culinary and food-led social media content for Rigoni di Asiago. The direction stays close to the brand’s artisanal roots. Colorful, warm, slightly grainy. A visual language shaped by tradition and light illustrative touches. Each image aims for a tactile, appetizing feeling without excess. Set design, props, and compositions support this craft vocabulary. Recipes and usage ideas anchor the posts in real kitchen moments. A small team means full ownership across creation, production, and post-production.